Specks is an AI Brand Design Agent that helps you create and develop a complete brand identity — from logo concepts and refinement to brand kits, guidelines, motion and more.

Is Specks just an AI logo generator?

No. Logo creation is one part of Specks. You can explore concepts, refine designs, work with colors and typography, edit in Studio and turn your identity into a broader brand system.

Can I bring my existing logo?

Yes. Upload your existing logo and use Specks to develop the rest of your brand identity, including your Brand Kit, colors, typography, guidelines, animations and other assets.

AI Credits are used whenever Specks performs an AI-powered action for your brand. Your $99 activation includes 1,000 credits.

Do my credits expire every month?

No. Your credits are allocated to your brand. Use them at your own pace.

Does manual Studio editing use credits?

No. Studio is your manual editing environment. AI credits are used for AI-powered actions.

What happens when I use all my credits?

You can purchase additional AI credits whenever you need them.

Can I download my designs?

Yes. You can export your brand assets in PNG, JPG, SVG, PDF and MP4, depending on the asset. Downloads and exports don't consume AI credits.

Do I need design experience?

No. You can simply tell Specks what you want in everyday language. The Agent handles the design actions, while Studio gives you manual control when you want it.

Do I need a credit card to start?

No. You can start with the free preview without entering a credit card. You pay $99 only when you're ready to activate your brand.

Specks AI · Your AI Brand Design Agent

From brand name to a
consistent brand identity.

Q: What does the $1.99 monthly charge cover?

Starting from Month 2, the $1.99/month Brand Maintenance keeps your brand workspace, assets, history, configuration and remaining credits active.

Create, refine, edit and build your brand — with an AI agent that works with you, one action at a time. Start a new brand or bring your existing logo.

Create Your Brand Free Bring Your Existing Logo

Create a new brand or Bring your existing logo.

INDUSTRY

No credit card required. Activate your brand for {{ priceLabel }} when you're ready.

THE PROBLEM

Building a brand shouldn't mean building a dozen different things separately.

A logo designer. A color palette. A font system. Brand guidelines. Social assets. Logo variations. Animations. Exports. Different tools. Different files. Different people. And somehow, you still have to make everything look like the same brand.

BOEIZ. LOGO

COLORS

Aa TYPOGRAPHY

IG · story SOCIAL ASSETS

PDF · 34p GUIDELINES

MP4 MOTION

SVG · PNG EXPORTS

BOEIZ BRAND SYSTEM BOEIZ BRAND SYSTEM

fragments → one brand system

Different process. Same goal.

TRADITIONAL BRANDING

Ten steps. Multiple tools. Weeks of back-and-forth.

WITH SPECKS

ONE CONNECTED FLOW

One workspace. One evolving brand.

HOW SPECKS WORKS

One brand. One AI design partner.

CREATE

Generate logo concepts and explore different creative directions.

REFINE

Tell Specks what to change. Make it simpler, bolder, warmer, more premium or more modern — or take it in a completely new direction.

“Make it simpler.” “Make it bolder.” “More premium.”

EDIT

Take control in Studio. Make manual changes alongside AI-assisted design.

SYSTEMIZE

Turn your identity into a consistent brand system with your Brand Kit and Guidelines.

EXPORT

Take your brand wherever you need it — PNG, JPG, SVG, PDF and MP4.

Specks isn't just a logo generator.

A LOGO GENERATOR GIVES YOU

SPECKS GIVES YOU

The logo is the beginning. The system is the brand.

FOR WHOM IT IS BUILT

Built for the people building businesses.

ABOUT SPECKS

Building a better way to build a brand.

Specks started with a simple frustration: a logo takes minutes, but a usable, consistent brand takes weeks — and usually a team you don't have yet.

We built Specks to close that gap, without cutting designers out of the process. It's a small team of designers and engineers who believe brand-building should be faster, but never careless.

You direct. Specks designs.

PRICING

Simple pricing. No subscription to create your brand.

One-time brand activation. No hidden design subscription.

ONE-TIME ACTIVATION

{{ priceLabel }} / brand

1 Brand · 1,000 AI Credits · 5 GB Storage

Activate Your Brand — {{ priceLabel }}

No hidden design subscription.
No forced monthly credits.

Starting from Month 2, $1.99/month Brand Maintenance keeps your brand workspace, assets, history, configuration and remaining credits active.

INCLUDES

FAQ

Questions, answered.

Your brand is more than a logo.
Build the whole identity.

Create, refine, edit and systemize your brand with Specks.